What Can We Do For You?
It’s all connected and we not only know how, we also understand why. With smart, high-level, data driven strategies, we are the problem solvers, relationship builders, door openers, conversation starters, brand architects and policy shapers that are making an impact and getting results.
We understand the most influential messages are not stated in fact, they are told in stories. Whether it’s conveying an idea to a key stakeholder or debuting new information to national media, we create the perfect blend of fact, thought and emotion to impact your audience.
In an ever-changing world, we’re your partners in identifying, planning and producing the changes needed to help achieve your goals. From research and message to targeting and delivery, we’re constructing the unique pathway that leads to your success.
What We Do
When your reputation precedes you, make sure it’s a great one. We are a team of master storytellers, uniquely qualified to define your narrative and deliver it through the proper channels in a way that makes a point. From Fortune 500 companies like Walmart and 7-Eleven, to national non-profits like Habitat for Humanity, to major campaigns and causes, we understand that your image shapes your reality.
Relationships matter. For more than 30 years, we’ve sat alongside elected officials, major CEOs, community activists and non-profit leaders, helping solve important issues that shape our region. That means we bring institutional knowledge, political intelligence, understanding of the policy-making process and the knowledge and relationships to get the job done for clients like Uber, Microsoft, Motorola and Airbnb. What can we do for you?
Nerves of steel. Grace under pressure. Calm in crisis. At Allyn Media, we’ve navigated clients through problems big and small. From providing complex litigation support, to helping a known brand navigate through a high-profile investigation, to handling the death of a beloved animal at the Dallas Zoo, we’ve provided crisis communications strategy and execution at all levels. Whether you want to stay in the news or out of it, we can help craft your story.
From candidate filing to planning your victory party, we’ve done it all for some of the most contested, high-profile races in North Texas and around the globe. Our research-driven strategies and creative political media campaigns have helped win races that were deemed unwinnable. The last 6 mayors of Dallas. State and federal lawmakers. Professional sports teams. Global leaders. The common denominator for the races we handle is winning.
This is our home, and we’re driven by making it better. For decades, we’ve been making an impact: from helping families become Habitat homeowners, to raising critical funding to make the Dallas Zoo one of America’s top zoos, to building a solid foundation of support for UNT Dallas, our city’s only public university. Strategic thinking, strong relationships and a keen understanding of what drives development are the hallmark of Allyn Media’s non-profit work.
Who We Work For
Mari Woodlief’s strategic counsel guides public relations, public affairs and image campaigns for clients like Dallas Mayors Mike Rawlings, Tom Leppert, Laura Miller and Ron Kirk, energy leader and philanthropist T. Boone Pickens and his company Mesa Water & Power, Dallas Cowboys Football Club, Super Bowl XLV, Walmart and Dallas Area Habitat for Humanity. Mari has handled high-level political strategy for leaders like former Mexico President Vicente Fox, and Texas State Representatives Jason Villalba and Morgan Meyer. Mari is recognized as one of the “Top 25 Most Influential Women in Business” by the Dallas Business Journal.
A native of Fort Worth, Mari holds a Bachelor of Arts in Foreign Service and Anthropology from Baylor University. A board member of St. Mary of Carmel, Mari also serves on the Advisory Board of Dream Dallas, an initiative of the Dallas Area Habitat for Humanity, and is an active member of The Dallas Assembly.
Jennifer Pascal specializes in helping corporate and non-profit clients successfully protect and preserve public confidence and brand value in times of crisis and challenge. She consults on corporate, crisis and litigation communications regarding issues related to federal investigations and law enforcement, regulatory scrutiny, defective products, labor relations, child safety, mergers and animal welfare. Jennifer regularly works with clients to assess potential risks and develop comprehensive plans to prevent crises and promote positive brand awareness and advance development. An experienced media trainer, Jennifer prepares executives and elected officials for high-profile interviews and speeches. Her clients include 7-Eleven, Walmart, ConocoPhillips, Dallas Area Habitat for Humanity, the Dallas Zoo, the Ambassador of Mexico to the United States and Members of the Legislative Assembly of the Cayman Islands.
Jennifer earned a Master of Public Affairs from the University of Texas at Dallas and a Bachelor of Arts Degree in Political Science from Texas A&M University. She serves on the University of Texas at Dallas Development Board and is vice-chair of the Friends of Wednesday’s Child Board of Directors.
Bill Stipp’s two decades of experience in advertising and visual communications strategy helps him guide the firm’s creative services. His work in Indonesia for Asia Pulp & Paper, one of the world's largest pulp and paper companies, is recognized with a coveted American Advertising Award, an ADDY. Bill oversees creative development for national corporate advertising, creating and producing TV and print ad campaigns viewed by millions. His creative vision guides clients like 7-Eleven’s franchisee and international licensee communications, ConocoPhillips, American Airlines, Dallas Cowboys Football Club, and Walmart. Bill’s Pollie Award-winning work, the highest award in the nation given for political advertising, helps secure election victories for Presidents, Congressmen, state lawmakers, mayors and referendums across Texas and the nation.
Bill is a graduate of the University of Texas at Arlington and holds a Bachelor of Fine Arts Degree in Graphic Communications. Earning more than 60 top awards, his work has been featured in the Dallas Society of Visual Communications Show, Dallas Ad League Show and Houston Art Directors’ Show, and the book Design in Texas, a 20-year retrospective of Texas graphic design, profiles his accomplishments. Bill is an accomplished photographer appearing as photo of the week on NationalGeographic.com and photo of the day twice on SmithsonianMag.com. In February 2015, Bill won Photographer of the Year at The Dallas Morning News inaugural photography contest.
A native of Fort Worth and 8th generation Texan, Bill currently resides outside Dallas with his wife, Nancy, and several horses and two dogs. Their daughter, Kate, is an accomplished artist with her Master of Fine Arts from Laguna College of Art & Design.
Erin Ragsdale leads public affairs, public relations and political campaigns for some of North Texas’ most highly publicized issues and elections. Her expertise contributed to the overhaul of the transportation-for-hire ordinance in the City of Dallas, the approval of AT&T Stadium - home of the Dallas Cowboys Football Club, the passage of an expanded smoking ordinance in Dallas and the approval of the bond package allowing for the creation of the Dallas Center for the Performing Arts. Her knowledge of the City of Dallas, fundraising and campaigns has been instrumental in the elections of Dallas Mayor Mike Rawlings, State Representative Morgan Meyer and Dallas City Councilmember Jennifer Staubach Gates. She is responsible for Dallas government relations, media relations and community outreach for Delta Air Lines, Uber, Habitat for Humanity, T. Boone Pickens, Walmart, American Heart Association, Balcones Resources and Trinity Groves.
Erin holds a Bachelor of Arts degree in Political Science, with emphases in French and Public Relations from Texas A&M University. She currently serves as the Vice Chair on the Board of Directors for the Leukemia Lymphoma Society, North Texas Chapter. Erin is Co-Founder of The Mayor’s Race 5K Fun Run & Walk and has completed the Nike Women's Marathon to raise funds for blood cancer research and the Breast Cancer 3-day 60-mile walk to raise funds for breast cancer research.
Kristin Welsh leads media relations and public relations efforts for corporate and nonprofit clients at Allyn Media including WeWork, Walmart, Dallas Area Habitat for Humanity and Life School. She handles message development, strategic planning, and media outreach including developing newsworthy pitches and providing guidance and response during negative situations. As a former reporter, she has a distinct approach to communications that delivers prominent coverage in national, state and local media. Her clients have appeared in publications like The Wall Street Journal, USA Today, The New York Times, and The Huffington Post, and in local Dallas/Fort Worth publications and broadcast outlets.
Kristin also handles media efforts for large scale events including a statewide media tour for Texas Water Smart with former Agriculture Commissioner Todd Staples, media surrounding the 2014 Jimmy & Rosalynn Carter Work Project in North Texas, and attention-getting press conferences, ribbon cuttings and grand openings.
Kristin holds a Bachelor of Journalism Degree from the University of Missouri and previously worked as a reporter before coming to Allyn Media. In her spare time, you’ll find her puttering in the kitchen. She also enjoys traveling, watching Dallas Cowboys and Missouri Tigers football, and spending time with her husband Mark and dog Truman.
Jessica Moore leverages her experience serving political clients handling strategic communications, grassroots organizing, event planning and management to raise awareness and motivate people to take action on behalf of clients like Dallas Mayor Mike Rawlings, Dallas County District Attorney Susan Hawk, State Representative Morgan Meyer, Dallas City Councilmember Jennifer Staubach Gates and the Coalition for Cayman. Jessica’s research and writing expertise help her make complex issues and initiatives understandable and actionable. She is a problem solver with a sharp understanding of how traditional and online media work to best serve clients. In addition, Jessica leads strategic public relations efforts for corporate and non-profit clients like the Dallas Mayor Mike Rawlings’ initiative GrowSouth and Trinity Groves, a multi-use development in West Dallas that includes rapidly growing restaurant incubator and entertainment spaces with apartments, hotels, grocers and office space on the horizon.
Jessica holds a Bachelor of Arts degree in Political Science from Texas A&M University. She has been a mentor for the Higher Education Reality Operations (HERO) Mentor Program for the Uplift Education Schools Road to College Program. She was a member of the top fundraising team for the 2014 North Texas Walk to Cure Arthritis. A Dallas native, Jessica enjoys experimenting in the kitchen, watching the Dallas Cowboys and Texas A&M Aggies and spending time with her husband, family, friends and Boston Terrier.
Ryan Trimble comes to Allyn Media after nearly a decade of service with Representative Dan Branch in the Texas House of Representatives. During his service, Ryan coordinated members of the Dallas Area Legislative Delegation for two legislative sessions, and aided in the passing of numerous bills, including the transformational “Tier One Universities” bill, which will help enable Texas’ emerging universities to reach top tier status. Ryan also served as Grassroots Director for four of the Representative’s House campaigns, as well as on his statewide campaign for Attorney General.
Ryan holds two undergraduate degrees and one graduate degree from Southern Methodist University, and is a member of the SMU Young Alumni Board, where he helped lead three successful “Fry the Frogs” campaign, encouraging Young Alumni engagement and giving to support undergraduate scholarships. He also serves on the United Way of Metropolitan Dallas’s Advocacy Committee, a group charged with overseeing and managing the organization’s local and legislative agenda.
Ryan and his wife Lauren live in East Dallas with their two cats, Bella and Rudy. They attend Highland Park United Methodist Church.
Shawn Williams guides Allyn Media’s corporate and nonprofit clients on civic, media and community outreach campaigns. Shawn’s advice helps clients assess potential risks and develop comprehensive plans to prevent crises, promote positive brand awareness and advance development.
In June 2012, Shawn was appointed Deputy Chief of Staff by Dallas Mayor Mike Rawlings. In that role, he was the project manager for Rawlings’ Grow South initiative as well as the Men Against Abuse Rally, which highlighted the issue of domestic violence.
In June 2013, Shawn joined the Dallas Police Department as Community Affairs Manager and commander of the Media Relations Unit. He also oversaw Youth Outreach and Crisis Intervention at the department. In 2014, Shawn served as interim Director of Media Relations for the City of Dallas.
Prior to joining the City of Dallas, Shawn launched DallasSouthBlog.com in 2006 where he served as publisher and editor. Dallas South has been featured in the Chicago Tribune, Ebony Magazine, NBC Nightly News. He is a former columnist for The Dallas Morning News and commentator for WFAA Channel 8’s Inside Texas Politics.
Shawn earned a Bachelor’s Degree in Business, Management, Marketing, and Related Support Services from Texas A&M University.
Maureen comes to Allyn Media with 15-plus years experience in helping global brands like Sabre, Mary Kay and Susan G. Komen grow, thrive and flourish. As a consumer marketing guru, she excels at brand positioning and message development and brings these elements to life by developing and executing highly successful integrated campaigns and programs. She has a history of leading results-driven large-scale projects, including the re-launch of the Susan G. Komen brand, the marketing roll-out of TripCase (Sabre’s consumer travel app), and Mary Kay’s quarterly Look Book.
A proud native Dallasite who kicked off her career as a journalist at Park Cities People, she can think of no place she’d rather be than Allyn Media, helping her hometown clients reach their goals and achieve success.
Maureen is married to Jim, a native of Buffalo, NY, who loves her despite the fact she’s a constant reminder of those Cowboys/Bills Super Bowl losses of the 1990s. She loves wine and travel, especially when paired with good food, good friends and family.
When you call Allyn Media, chances are the first person you’ll speak with is Carol Ring. Be glad because she'll take care of you. She keeps the office running in tip-top shape, and, if you're lucky, you’ll come by on a day when she has freshly baked cookies, muffins or her top-secret recipe banana bread ready to enjoy.
She holds a Bachelor of Arts degree in Religion from Florida Presbyterian College (now Eckerd College) in St. Petersburg, Florida, and a Masters of Liberal Arts degree from Southern Methodist University here in Dallas. She has four children and two grandsons all born in Dallas. Carol comes to Allyn Media after a successful 44-year career teaching children in the Catholic Diocese of Dallas, both at St. Thomas Aquinas Catholic School and Holy Trinity Catholic School.
Carol loves working for Allyn Media and enjoys its positive atmosphere. In her off time she likes to visit with her grandsons and other family members and friends, cook, read, and watch television. The entire office and our clients enjoy her baking.
Caitlin Pennell’s intelligence, creativity and attention to detail aide her research and writing to serve Friends of Wednesday’s Child, American Addiction Centers, 7-Eleven, Inc. and the S. M. Wright Foundation.
Caitlin, a Dallas native, holds a Bachelor of Arts degree in Literary Studies from the University of Texas at Dallas. A writer in her spare time, she is currently working on a number of collaborative projects with several talented artists and has a wide variety of interests, including art, music, history, animation, film, science, philosophy and architecture. She enjoys traveling, and has explored much of the continental United States, as well as Hong Kong and England. Caitlin loves to read, write, and spend time with family and friends.
Lexington Holt manages public relations, government affairs and community outreach projects for corporate and non-profit clients including 7-Eleven, Friends of Wednesday’s Child and Walmart. She runs integrated public relations and public affairs programs using software that manages databases, engagement, analytics and reporting tools as a part of successful government relations, political action committee and grassroots campaigns. Lexington also helps manage preproduction for Allyn Media video communications and advertising projects.
Before Lexington joined the team at Allyn Media, Lexington worked with Teach for America Dallas Fort Worth teaching World History at Seagoville High School in South East Dallas. While serving as Baylor University Student Body External Vice President, she worked closely with the City of Waco Chamber of Commerce to increase student participation in the Waco economy and lead the three Waco college campuses (Baylor University, McLennan Community College, and Texas State Technical College) to partner, for the very first time, on a student-led economic initiative called Passport to Waco. During her year as External Vice President, Lexington worked with Texas Legislators in Austin and Washington D.C. on education and religious freedom legislation.
Lexington holds a Bachelor of Arts Degree in Philosophy and Political Science from Baylor University in Waco, Texas. Lexington lives in Dallas, loves trying new foods and breweries, and enjoys running in her spare time.