In September of 2019, Ryan, LLC became an official sponsor of Conference USA (C-USA), a national collegiate athletic conference. Upon finalizing the sponsorship, Ryan tapped Allyn Media to create concepts for and produce two 30-sec spots to air during C-USA football broadcasts and during CBS Sports’ daily program, Inside College Football.
Allyn Media began by brainstorming concepts that could tie a global tax services provider to college sports, specifically football, in an entertaining way.
Immediately, the idea of comparing a college athletic team and their ability to work together to achieve more than they could alone to Ryan’s culture of teamwork and getting major and meaningful results for clients took hold.
With an “NFL Films” style script and voice over, we captured Ryan’s experience, scope, dedication to client service and culture in two 30-sec spots that were shot onsite at the Ryan, LLC headquarters in Dallas, Texas using actual Ryan, LLC employees.
The spots aired through the 2019-2020 football season.