For Associa, North America’s leading community management company, Allyn Media developed two unique programs, Associa Supports Kids and Associa Green. The lifestyle programs help reinforce the value to homeowners and their families of being part of an Associa-managed community and are used as selling points to attract new members. For each program we created elements that appealed to two target audiences: adults and children. For adults, we provided fact sheets and brochures for keeping our kids safe and strong and helping our families live a more sustainable lifestyle. For children, we created two mascots, Scout and Daisy, and used them in story books, coloring books and other creative materials to engage, teach and inspire kids to be safe, healthy and good to the Earth. The two websites we created, www.associasupportskids.org and www.associagreen.com, include content and messages geared toward both audiences.
associa
