In June 2014, Dallas played host to the U.S. Conference of Mayors. Allyn Media was selected by the City of Dallas and Dallas Mayor Mike Rawlings to develop a full-range marketing and communications plan that would generate excitement and draw mayors from across the nation to attend this 82nd annual event. Allyn Media designed the following marketing and public relations elements, incorporating the existing Dallas Convention and Visitors Bureau campaign “Big Things Happen Here” and associated creative.
- Easy-to-use, dynamic event website that engaged people with fresh, relevant content
- Marketing materials that motivated target audiences to attend events; generating excitement and interest. These included:
