Expertise

Public Affairs

From corporations to universities to non-profits, we provide one point of contact for all campaign needs, skillfully integrating the entire team into a singular capability that encompasses Strategic Media Relations, Grassroots Coalition Building, Advocacy Advertising, and Government Relations. Using strategic intelligence to identify influencers and decision-makers, Allyn Media develops effective messaging and alters key perceptions within the external environment to change behavior and allow our clients to win.

Public Relations

Advertising is a controlled communications tool. We get to use our message just the way we want and place it where we want it. Public relations is not controlled but it can increase message credibility. Working with third parties like journalists, civic and business leaders, we find allies who can tell our story for us and increase message visibility.

Crisis Communications

Allyn Media roots are steeped in politics so our strategic, rapid response to crisis is battle-tested and based on what works. We manage crisis across a multitude of industries with transparency, honesty and speed. Our team of seasoned experts craft strategies that put our clients ahead of rapid political and regulatory changes, competitors, critics, and changes in the external environment. We develop strong guiding principles and a unified, well trained voice helps avoid getting carried away in an emotional storm. We have managed crisis involving local, state and federal law enforcement, including the U.S. Attorney General’s office, and an alphabet of government regulatory and enforcement offices.

Advocacy Advertising

Allyn Media’s 37-year history of working closely with and against grassroots coalitions allows us to deeply understand the triggers that motivate audiences. We use our experience, public opinion research and award-winning creative team to translate insights into advertising and a comprehensive communications strategy that changes the way people think and motivates their behavior.

Cause and Candidate Fundraising

Allyn Media’s unparalleled combination of political, corporate, nonprofit, NGO expertise gives us access to a unique blend of donors has raised over $100 million. We distinguish ourselves by having deep relationships and then and connecting candidates and nonprofits with individuals and funding organizations to foster and develop long-term donor networks. Since Allyn Media has expertise across a dozen disciplines, we tap into our public opinion research, award-winning creative and advocacy advertising teams to achieve our clients’ goals.

Political Consulting

Allyn Media has won hundreds of races throughout Texas, the U.S., Mexico, Indonesia and the Carribean. Senior advisors in political communication and strategy, polling, campaign management, and advocacy advertising give us a distinctive edge, empowering Allyn Media to create the most persuasive messages, identify the most influential audiences, and manage communications successfully.

Public Opinion Research

Allyn Media can reach and help our clients effectively address all key stakeholder groups — consumers, investors, policy makers, employees, neighbors or NGOs. Allyn Media has experience conducting electoral research domestically, from city council to state-wide, and internationally. Using both traditional qualitative and quantitative and emerging techniques, we audit clients’ situations, understand the ‘what’ and ‘why’ of stakeholder opinions, put in place benchmarks to measure progress, chart a course forward, and use research to test scenarios, winning messages and winning messengers.

Government Relations

Relationships matter. For 35 years, Allyn Media has sat alongside elected officials, CEOs, community activists, and nonprofit leaders and helped with decisions that shape our region and state. Our institutional knowledge, political intelligence unparalleled understanding of the decision-making process and relationships empower us to collaborate and create dynamic strategies that adapt to challenges and shape the outcome for our clients, deploying the capability, tactic and team best suited for the challenge. Our proven results are reflected in policy, committee reports, agency budgets and regulatory activities.

Social Justice

Throughout the history of Allyn Media, our firm has empowered numerous nonprofits and faith-based organizations through our public relations, crisis communications and fundraising efforts. We use our expertise to increase access, fairness and opportunity in underserved communities and communities of color on issues including food insecurity, education, criminal justice reform, poverty, reentry and healthcare. Our interdisciplinary team equips our clients with storytelling videos, fundraising tools, annual reports, direct mail, print and online advertising.

Digital

Allyn Media’s integrated approach to online communication combines public affairs and public relations with digital media and the latest algorithms and communication platforms to create successful digital solutions for our clients. Our multidisciplinary team manages social media, websites, online grassroots organizing, SEO, email marketing, community management, influencer marketing, digital advertising, content strategy and development to create social movements, mobilize people, promote and protect brands and motivate action.

Grassroots Coalition Building

Allyn Media draws upon a multidisciplinary team of Public Relations, Digital Communications, and Government Relations and Social Justice professionals to build grassroots coalitions to build grassroots coalitions that can educate, motivate and activate stakeholders. We craft effective messages that help form grassroots coalitions, and recruit grasstops influencers.

Mergers And Acquisitions

Complex, Cross-border Mergers And Acquisitions Are Not Just Financial And Legal Transactions. They Require A Fundamental Expertise In Managing All The Key External Influencers Around A Narrative That Neutralizes Opposition And Allows The Business Case To Prevail To Form A Completely Integrated Solution, Built From The Start With Every Internal And External Constituency In Mind.

Land Use & Zoning

Working closely with land use attorneys and zoning consultants to develop winning strategies, Allyn Media helps build community support, counters opposition messages, shapes media narratives, advises real estate developers and garners political support for planning and zoning cases and economic development projects that shape North Texas. We study the dynamics of City Councils and work hard to foster and maintain relationships high-level senior staff. We put boots-on-the-ground when needed and know how to work with your projects' neighbors, stakeholders and decision-makers to get your project done.

Brand Development

Allyn Media develops and refreshes brands using message-driven creative to form relationships with people. Our multidisciplinary team of experts build whole brand experiences for companies, governments, nonprofits and universities. We bring brands to life through logos, messaging, videos, online content, direct mail, print, TV, online advertising and social media.

Logo Design

Allyn Media designs award-winning, meaningful logos that compel people to build a relationship with the brand. Our process considers the logo’s many applications: website, digital,social, print, signage, shirts, hats, promotional items, etc. After a final logo is approved, we create graphic standards to guide and protect its usage.

Social Media Strategy

Allyn Media social media and digital strategists excel at leveraging the ever-evolving landscape of platforms, channels and technologies to improve client outcomes. We plan and deliver social media content that reinforces brand health metrics: brand awareness, popularity, engagement, advocacy, new consumer adoption and share-of-voice.

Digital Strategy

With an eye on the latest technologies and what we know works from experience, Allyn Media develops digital strategies to achieve your goals. We audit existing digital footprints. We build websites and create digital advertising plans. And we understand the importance of search and how to make it work for businesses, campaigns and causes.

Graphic Design

At Allyn Media, we take graphic design very seriously. Everyone has a computer but only a graphic artist can bring a concept to life. From concepting to design to production, our team of graphic artists communicate ideas that inspire, inform, and captivate. Whether it’s an ad, brochure, magazine, or annual report, our designers strive to tell a story.

Video Production

If a picture is worth a thousand words a video is worth a million. Allyn Media uses video storytelling to create an emotional connection, to teach, to train, to testify . . . to create unity among the people you want to hear your message and move them to do something about it.

Deconstructing Dallas

Allyn Media’s Shawn Williams and Ryan Trimble deconstruct politics, government, sports, entertainment current events, all things Dallas and all things Texas.