ALLYN MEDIA
It’s all connected and we not only know how, we also understand why. With smart, high-level, data-driven strategies, we are the problem solvers, relationship builders, door openers, conversation starters, brand architects and policy shapers that are making an impact and getting results. Public relations, public affairs, political media, nonprofit development, crisis communications, advocacy advertising, government relations, social justice, video production, website development, social media strategy, franchisee communication, grassroots coalition building.
Meet Our Team
Our team of professionals deliver award-winning, campaign-winning public relations, public affairs, crisis management, digital content and strategy, creative design, video production, advertising, political media, and cause and candidate fundraising.

Tori has a track record of consistently securing valuable media opportunities for clients. With a keen understanding of media dynamics and the art of the pitch, Tori has successfully positioned clients in influential spaces, including prominent outlets such as The New York Times, The Wall Street Journal, Fortune, Forbes, Bloomberg Businessweek, USA Today, the Washington Post, and CNBC.
Her PR resume includes work with global technology companies, retail leaders, FinTech startups, and banks. Tori’s experience also extends to marketing and sales within the Wellness industry, where she has a strong history of implementing and executing strategies that drive exponential sales growth.
With a knack for storytelling, she brings creativity and craft to her work. Tori's commitment to delivering engaging content reflects her dedication to shaping impactful narratives in the ever-evolving world of media.
A lifelong Dallasite, Tori enjoys all things wellness, podcast, and dance.




In the public sector, Monica served in many capacities for the City of Dallas. In 2007 led the separation of 311 and Water Customer Service calls from the 911 call center. She developed new policies for the new call center and supervised operations.
In 2009, Monica joined the Dallas Police Department as a patrol officer and served the community of Dallas. She was selected as a bilingual spokesperson for the department in 2013. As a spokesperson, she was at the center of many high-profile incidents which gained national and international attention. Monica also managed crisis communications for the department, including the tragic Dallas Ambush on July 7, 2016. She was awarded the 2015 Officer of the Year for her work as a spokesperson, developing the department’s app used for external communication with the community, and for her involvement in the fight for equal benefits under the Dallas Police and Fire Pension.
As a result of her accomplishments, Monica has presented on crisis communication strategies to several different Public Information Officers associations, including the Bureau of Alcohol, Tobacco, Firearms and Explosives Public Information Officer National Conference, National Information Officers Association, International Association of Police Chiefs and many others. She helped many police departments develop strategies for communications during times of crisis and improve their process of highlighting positive stories out to the community and media.
In September of 2016, Monica joined the City of Dallas Public Information Office as a Senior Public Information Officer. She was soon appointed as the Interim Executive Manager for the department where she oversaw the city’s external communications and community outreach.
Monica moved to the private sector in 2018, where she was the Director of Marketing and Communications at Baron & Budd, P.C. She created TV, radio and magazine ads and oversaw the national law firm’s marketing, intake, and communications.
Monica holds a bachelor’s degree in Spanish Literature from the University of Puget Sound.

Volunteerism plays a significant role in Matt’s life outside of the office. A competitive tennis player since the age of 9, Matt passionately gives back to a sport that has given him so much. He is a member of the Management Committee of USTA Texas, has served on USTA national committees for more than 10 years and is a past president of the Dallas Tennis Association. Additionally, he is a longtime volunteer at The Storehouse of Collin County, represents District 12 on the Dallas Citizen Homelessness Commission and has served on numerous committees in Richardson ISD.
Matt earned Bachelor of Arts degrees in Journalism and Political Science from Southern Methodist University – where he also has served as an adjunct professor since 2014 – as well as a Master of Arts in Journalism from the University of Missouri-Columbia. He and his wife, Alison, live in Far North Dallas with their three children and two dogs. When he’s not on the tennis court, you likely can find Matt at an SMU sporting event – Pony Up! – enjoying a sushi date night at Oishi with his wife or cheering on his children at one of their tennis matches, club volleyball tournaments or drumming gigs.

Driven by a partnership mindset, Kristin engineers high‑impact alliances with corporations, foundations, and peer nonprofits to channel investments into community priorities. She has designed and facilitated local and national cohort programs that convert fundraising strategy into sustainable revenue streams, and she is a sought‑after advisor and speaker on building resilient development infrastructures for social‑impact organizations.
Kristin’s civic commitment extends beyond the office. She currently serves as a Dallas CASA advocate, guiding complex cases on behalf of children in the CPS system, and sits on the Board of Directors for the Woodrow Wilson High School Community Foundation, where she chairs the Scholarship and Digital Media committees. Her previous board and committee service includes the Dallas Regional Chamber, Cause Studio, her sorority alumnae chapter, and her Methodist church. An avid traveler and outdoor enthusiast, Kristin resides in East Dallas with her rescue dog, Goldie.

A proud alum of the University of North Texas, Jordan graduated summa cum laude with a Bachelor of Arts in Psychology and a minor in Human Services, and later earned a Master of Science in Educational Psychology from her alma mater. She also holds a certificate in nonprofit management from The Center for Nonprofit Management and is an active member of the Junior League of Dallas. Outside of work, she channels her love of writing as a professional blogger and poet.

Debra’s expertise in planning and executing high-impact, media-facing events was instrumental in the successful announcement, that garnered global media coverage, of Universal Kids, a new theme park for families with young children in North Texas. Debra has also led major event planning and management for Trust for Public Land, Walmart, UNT Dallas, Resource Center, Young Women’s Preparatory Network, Lockhart Smokehouse and many political campaign events and Allyn hosted activities. Her exceptional organizational abilities and close connection to local vendors combined with a consistently positive and solution-oriented attitude, make her a valued contributor to every project and client she supports.
Before joining Allyn, Debra worked in student ministry at a local church, where she planned community events and secured sponsorships for initiatives such as Picnic in the Park, fall festivals, student retreats, and summer camps.
Debra and her husband are proud parents of two children serving in the military—one in the U.S. Air Force and the other in the U.S. Marine Corps. She holds a degree in Political Science from the University of Texas–Permian Basin and enjoys spending her free time hiking, gardening, or volunteering at the Dogwood Canyon Audubon Center.

Her expertise spans the full digital ecosystem, determining what assets—websites, OTT, display, native, search campaigns, video, photography, copywriting, and media launches—are required to achieve client goals. Jessica’s vision has guided the creation of award-winning web and mobile experiences, with a focus on UX, design, mobile app adoption, and emerging innovations. Her portfolio includes work for Fortune 500 companies, startups, Texas- and nationally based real estate firms, nonprofit organizations, schools, and local, regional, and international elections.
Jessica is also a trusted advisor, providing strategic counsel in digital planning, growth, reputation management, and crisis communications. She has designed and delivered communications strategies that preserve public confidence and brand value during times of challenge.
Jessica holds a Bachelor of Arts degree in Political Science from Texas A&M University. She has been a mentor for the Higher Education Reality Operations (HERO) Mentor Program for the Uplift Education Schools Road to College Program. A Dallas native, Jessica lives in East Dallas with her husband and their two children.

Jennifer specializes in helping corporate and non-profit clients successfully protect and preserve public confidence and brand value in times of crisis and challenge. She has advised clients on issues related to federal investigations and law enforcement, fatalities, regulatory scrutiny, data breaches, defective products, labor relations, child safety, mergers and animal welfare.
Jennifer has led a number of award-winning communications projects including a Public Relations Society of America (PRSA) “Business Issues Management” Silver Anvil for their work for ConocoPhillips; a PRSA “Best Of” Silver Anvil, along with her team, for launching XM Satellite Radio; and a PRSA Silver Spur Award for their work on the Universal Technical Institute Grand Opening of their Dallas / Fort Worth campus. Her team's work for 7-Eleven, Inc. earned the company three Telly awards.
Her clients have included Fortune 500 companies like Walmart, Bank of America Corp., Microsoft and ConocoPhillips, and organizations serving children including several charter school districts, independent schools, universities and zoos.
Jennifer’s company, Allyn Media, is a 100% women-owned business, and one of the largest women-owned PR and media firms in the state of Texas. The Texas Comptroller certifies Allyn Media as a Texas Historically Underutilized Business (HUB) and the North Central Texas Regional Certification Agency (NCTRCA) certifies us as a Women-Owned Business. The Dallas Business Journal recognizes Allyn Media as one of the “Best Places to Work” and one of “North Texas Region’s Largest Women-Owned Businesses.”
Jennifer Pascal serves on the University of Texas at Dallas Development Board, is a volunteer at Spanish House Elementary and volunteers as a youth basketball coach through the YMCA. She has served as a volunteer as board chair of Friends of Wednesday’s Child, a volunteer with Big Brothers/Big Sisters, and Project B.E.L.O.N.G. - Building Essential Life Options Through New Goals.

Erin holds a Bachelor of Arts degree in Political Science, with emphases in French and Public Relations from Texas A&M University. She currently serves as the Vice Chair on the Board of Directors for the Leukemia Lymphoma Society, North Texas Chapter. Erin is Co-Founder of The Mayor’s Race 5K Fun Run & Walk and has completed the Nike Women's Marathon to raise funds for blood cancer research and the Breast Cancer 3-day 60-mile walk to raise funds for breast cancer research.

She holds a Bachelor of Arts degree in Religion from Florida Presbyterian College (now Eckerd College) in St. Petersburg, Florida, and a Masters of Liberal Arts degree from Southern Methodist University here in Dallas. She has four children and two grandsons all born in Dallas. Carol comes to Allyn Media after a successful 44-year career teaching children in the Catholic Diocese of Dallas, both at St. Thomas Aquinas Catholic School and Holy Trinity Catholic School.
Carol loves working for Allyn Media and enjoys its positive atmosphere. In her off time she likes to visit with her grandsons and other family members and friends, cook, read, and watch television. The entire office and our clients enjoy her baking.

Before Allyn Media, she served as a corporate communications manager at a national healthcare organization and a PR and marketing specialist at Methodist Health System. There, she developed the hospital’s in-house video production capabilities and helped launch the first-ever Facebook Live surgery series at all four campuses. The videos garnered more than 250,000 views online and more than 1 million dollars in free advertising worldwide, including an interview with Gayle King on CBS Mornings and BBC News. The success of the live series landed her team a D CEO Magazine award for Community Outreach.
Nicole previously held an on-air role for the ABC affiliate KVUE News in Austin, Texas, covering breaking news, crime, public health, politics, entertainment, and education. She also served as a multimedia journalist, anchor, and assistant producer for NBC/ABC affiliate WALB News 10 in Albany, Georgia.
Nicole is a Dallas native and holds a Bachelor of Arts in Radio, Television, and Film from the University of North Texas. In her spare time, Nicole loves to travel and visit national parks, explore Dallas's restaurant scene, and binge true crime podcasts.

Bill is a graduate of the University of Texas at Arlington and holds a Bachelor of Fine Arts Degree in Graphic Communications. Earning more than 60 top awards, his work has been featured in the Dallas Society of Visual Communications Show, Dallas Ad League Show and Houston Art Directors’ Show, and the book Design in Texas, a 20-year retrospective of Texas graphic design, profiles his accomplishments. Bill is an accomplished photographer appearing as photo of the week on NationalGeographic.com and photo of the day twice on SmithsonianMag.com. In February 2015, Bill won Photographer of the Year at The Dallas Morning News inaugural photography contest.
A native of Fort Worth and 8th generation Texan, Bill currently resides outside Dallas with his wife, Nancy, and several horses and two dogs. Their daughter, Kate, is an accomplished artist with her Master of Fine Arts from Laguna College of Art & Design.

Simon’s work has been recognized by prestigious organizations such as the DSVC and One Show, and has been featured in CMYK Magazine and Smithsonian Magazine. In addition to his design career, Simon is a seasoned musician with extensive touring experience across the United States and Canada. He has graced renowned stages such as NPR’s Mountain Stage, The Grand Ole Opry (at the Ryman) and numerous national folk festivals.
Innately curious, Simon continually seeks opportunities to develop his skills and learn more about the world around us. He is an avid collector and tinkerer with a budding interest in woodworking, 3D modeling and AI tools such as Runway and Midjourney. His diverse background informs his creative approach, allowing him to bring a fresh perspective to every project he undertakes.

His ability to blend creativity with analytical rigor has allowed him to excel in roles where he has crafted innovative programs and either developed or streamlined processes, consistently driving results for his employers.
Beyond his professional achievements, Zachary is also deeply committed to community engagement. He actively mentors young athletes through his involvement with Bridge Lacrosse, where he applies his leadership and competitive spirit to guide his team and to motivate players. Zachary is a dad to his dog Shadow, a Labrador-Pit Bull mix whom he rescued while living in Austin, Texas. His dedication to both his personal and professional life reflects his compassion and commitment to making a positive impact in the world.

Ryan also leads Allyn’s Conservation Practice Group, where he has helped lead strategy for groups like Trust for Public Land, The Nature Conservancy and others. Through this work, he is helping expand access to parks, trails and greenspaces to residents across Dallas and beyond. In addition, he has also advocated for and published editorial pieces on various wildlife conservation issues. He is also a co-host of Allyn’s award-winning podcast, Deconstructing Dallas.
A veteran Texas legislative staffer, Ryan began his career with former state Representative Dan Branch in the Texas House of Representatives. During his decade of service, Ryan coordinated the Dallas Area Legislative Delegation, and aided in the passing of numerous bills, including the transformational “Tier One Universities” bill, which will help enable Texas’ emerging universities to reach top tier status. Ryan also served in various roles with the Representative’s Texas House campaigns, as well as on his statewide campaign for Texas Attorney General. When he joined Allyn, Ryan also helped lead the reelection campaign for former Dallas Mayor Mike Rawlings, and has provided guidance on numerous political campaigns during his time at the firm.
Ryan holds two undergraduate degrees and one graduate degree from Southern Methodist University. He is a longtime Mustang Club member, and previously served on the SMU Young Alumni Board. A former SMU head cheerleader, Ryan can still be found patrolling the Boulevard on college football Saturdays. He also serves on the advisory board of Texas Native Cats and the Friends of WRR.
Ryan and his wife Lauren live in the Lake Highlands community of Dallas with their two children, two rescue cats and one rescue dog. He coaches his kids’ youth soccer and basketball teams. The Trimbles attend White Rock United Methodist Church.

A proud native Dallasite who kicked off her career as a journalist at Park Cities People, she can think of no place she’d rather be than Allyn Media, helping her hometown clients reach their goals and achieve success.
Maureen is married to Jim, a native of Buffalo, NY, who loves her despite the fact she’s a constant reminder of those Cowboys/Bills Super Bowl losses of the 1990s. She loves wine and travel, especially when paired with good food, good friends and family.

In June 2012, Shawn was appointed Deputy Chief of Staff by Dallas Mayor Mike Rawlings. In that role, he was the project manager for Rawlings’ Grow South initiative as well as the Men Against Abuse Rally, which highlighted the issue of domestic violence.
In June 2013, Shawn joined the Dallas Police Department as Community Affairs Manager and commander of the Media Relations Unit. He also oversaw Youth Outreach and Crisis Intervention at the department. In 2014, Shawn served as interim Director of Media Relations for the City of Dallas.
Prior to joining the City of Dallas, Shawn launched DallasSouthBlog.com in 2006 where he served as publisher and editor. Dallas South has been featured in the Chicago Tribune, Ebony Magazine, NBC Nightly News. He is a former columnist for The Dallas Morning News and commentator for WFAA Channel 8’s Inside Texas Politics.
Shawn earned a Bachelor’s Degree in Business, Management, Marketing, and Related Support Services from Texas A&M University.

Under Mari’s leadership, Allyn Media has grown into one of the most influential public relations/public affairs firms in the region. She began her career as the receptionist and worked her way up to President, then acquired and rebranded the firm in 2009. Over the past decade, Allyn Media has added new expertise and areas of practice, including video storytelling, non-profit development and social justice. Over the past decade, the firm has won countless awards for direct mail and TV advertising, video storytelling, digital strategies and podcast production, and in 2021 the firm was recognized by D CEO for its work in equity leadership.
Mari has been recognized as one of the “Top 25 Most Influential Women in Business” by the Dallas Business Journal. She’s served on the Advisory Board of Dream Dallas, an initiative of Dallas Area Habitat for Humanity that invested $100 million in Southern Dallas, and she’s currently a Member of the SMU Dedman College Executive Board and The Dallas Assembly. She holds a Bachelor of Arts in Foreign Service and Anthropology from Baylor University.




